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Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
| Title | Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy? |
| Publication Type | Journal Articles |
| Year of Publication | 2015 |
| Authors | Watson, A, Turri, AM |
| Journal | Journal of Marketing Communications |
| Volume | 21 |
| Issue | 4 |
| Pagination | 300-315 |
| Date Published | 2015 |
| Keywords | Marketing, OSU-Cascades |
| URL | |
| Sort | a |
