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Biblio
Export 9 results:
Filters: Author is Gobeli,Dave and Keyword is Marketing [Clear All Filters]
, 鈥�Creating Brand Equity Through Strategic Investments鈥�, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
, 鈥�Enhancing Technology Management Through Alliances鈥�, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
, 鈥�Enhancing the E-Business Value Sequence Through R&D鈥�, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
, 鈥�Impact of R&D on Performance鈥�, Financial Management Association Conference. Seattle, WA, 2000.
, 鈥�Strategic Value of Technology and Brand Equity鈥�, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
, 鈥�Two Stage Internalization Framework for Multinational Corporations鈥�, Academy of International Business Conference. South Carolina, 1999.
, 鈥�Managing Conflict in Software Development Teams: A Multi-Level Analysis鈥�, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
, 鈥�Managing Conflict in Software Development Teams: A Multi-Level Analysis鈥�, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
, 鈥�Product Success and Conflict in the Software Industry鈥�, College of Business Friday Seminar Series. Corvallis, OR, 1997.
