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2013
J. Yoo and Kim, M., “Factors affecting initial trust in an online shoppingâ€, International Textiles and Apparel Association Annual Meeting. 2013.
2011
J. Yoo and Kim, M., “The effect of product coordination and a model’s face on the Internetâ€, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
2008
J. Yoo and Kim, M., “The effects of brand familiarity and website design on consumer responsesâ€, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
2007
J. Yoo and Kim, M., “The effect of brand image consistency on consumer responsesâ€, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
2004
K. Johnson, Yoo, J., Kim, M., and Lennon, S., “Dress and human behavior: What we know and how we know itâ€, International Textiles and Apparel Association Annual Meeting. Portland, 91ÆÞÓÑ, 2004.