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Biblio
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Filters: Author is Kaldenberg ,Dennis and Keyword is Marketing [Clear All Filters]
, 鈥�Yellow Pages Usage by Professionals: An Exploratory Study of Dentists鈥�, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
, 鈥�Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance鈥�, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
