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2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journeyâ€, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, “Where are we going with this..relationship?â€, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2012
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influencesâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideasâ€, Consumer Culture Theory International Conference. Oxford University, 2012.

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