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Biblio
Export 6 results:
Filters: Author is King,Jesse and Keyword is OSU-Cascades [Clear All Filters]
, 鈥�Are you with or against us? The cognitive and emotional consequences of sponsoring a rival鈥�, Journal of Business Research, vol. 124, pp. 698-707, 2021.
, 鈥�Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics鈥�, Entrepreneurship Research Journal, 2015.
, 鈥�The Affect Heuristic in Early Judgments of Product Innovations鈥�, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.
, 鈥�Helpful & Safe vs Useless & Dangerous鈥�, Its in the Bag. OSU-Cascades, 2013.
, 鈥�Untitled鈥�, Academy of Marketing Science. Portland, OR, 2009.
, 鈥�Untitled鈥�, American Marketing Association. San Diego, CA, 2008.
