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2022
M. Barnhart and Huff, A., 鈥�Arming Teachers - An Effective Security Measure or False Sense of Security?鈥�, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., 鈥�Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups鈥�, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., 鈥�Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology鈥�, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., 鈥�Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology鈥�, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart, Huff, A., and Scott, I., 鈥�The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense鈥�, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., 鈥�Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising鈥�. Chicago, IL, 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., 鈥�Platformization of American Gun Culture鈥�, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Wilner, S. J. S., and Humphreys, A., 鈥�The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada鈥�, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Barnhart and Huff, A., 鈥�UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems鈥�, Journal of Business Research, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., 鈥�You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products鈥�. 2022.
2023
M. Barnhart, Huff, A., and Scott, I., 鈥�Morality Appraisals in Consumer Responsibilization鈥�, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.

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