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1989
J. McAlexander and Schouten, J., “Hairstyles as Transition Markersâ€, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
2002
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Researchâ€, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
2007
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Communityâ€, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.