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2007
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Communityâ€, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2002
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Researchâ€, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
1989
J. McAlexander and Schouten, J., “Hairstyles as Transition Markersâ€, Sociology and Social Research, vol. 74, pp. 58-62, 1989.