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Biblio
Export 4 results:
Filters: Author is Calantone,R. and Keyword is Marketing [Clear All Filters]
, 鈥�Brand Specific Design Effects: Form and Function鈥�, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
, 鈥�Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?鈥�, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.
, 鈥�A Model for Segment Selection in Industrial Product-Markets鈥�, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
, 鈥�Determinants of New Product Performance: A Review and Meta-Analysis鈥�, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
