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Biblio
, 鈥�Neatness Matters: The Effect of Display Neatness on Product Color Choice鈥�, Understanding the Customer鈥檚 Sensory Experience Conference. Philadelphia, PA, 2014.
, 鈥�The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays鈥�, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
, 鈥�On the Other Hand鈥�: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads鈥�, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
, 鈥�How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments鈥�, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
, 鈥�Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times鈥�, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
, 鈥�Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation鈥�, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.
, 鈥�Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation鈥�, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.
, 鈥�On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues鈥�, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
