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2016
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displaysâ€, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
2014
R. Reynolds-McIlnay, “Auditory Feedback and the Online Shopping Experienceâ€, Association for Consumer Research Conference. Baltimore, MD, 2014.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
2013
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experienceâ€, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.