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2018
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defenseâ€, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketersâ€, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
2016
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rockâ€, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
2015
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentationâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
2014
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communitiesâ€, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Placeâ€, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuaryâ€, ACR North American Conference. Baltimore, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identityâ€, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
2013
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practiceâ€, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practiceâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Living and Leaving Brand Communityâ€, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and DuFault, B., “Our Scientific Heritageâ€, ACR North American Conference. Chicago, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarcticaâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
2012
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influencesâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideasâ€, Consumer Culture Theory International Conference. Oxford University, 2012.
2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journeyâ€, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, “Where are we going with this..relationship?â€, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2010
J. McAlexander, “Building Communities of Affinityâ€, Western Region CASE conference. Portland OR, 2010.
J. McAlexander, “Communitas Interruptusâ€, European Advances in Consumer Research. 2010.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Collegesâ€, Journal of Marketing for Higher Education, 2010.
2009
J. McAlexander, Nelson, R., and Bates, C., “Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Studyâ€, New England Journal of Entrepreneurship, pp. 49-62, 2009.
2007
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitmentâ€, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Communityâ€, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancementâ€, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subcultureâ€, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyaltyâ€, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Australia, 2005.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiencesâ€, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
2003
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Settingâ€, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, “Listening to the Customerâ€, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Communityâ€, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Communityâ€, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Researchâ€, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Explorationâ€, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
2001
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiencesâ€, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Supportâ€, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
2000
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumptionâ€, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationshipsâ€, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
1999
J. McAlexander, “The Branding of An Alumni Associationâ€, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
1998
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Marketâ€, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1997
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UKâ€, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculumâ€, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Productsâ€, Forest Products Society Meeting. Vancouver, B.C., 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practicesâ€, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1996
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Resultsâ€, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplaceâ€, International Network on Personal Relationships. 1996.

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