- Student Experience
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
- Faculty & Research
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
Volunteer Income Tax Assistance (VITA)
The Volunteer Income Tax Assistance (VITA) program at OSU offers free, accurate tax preparation for low- and moderate-income individuals while providing students with valuable hands-on experience. It’s a win-win, supporting financial literacy and empowering the community.
- Companies & Recruiters
Access Students
Post jobs, internships, and find job-ready candidates.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focusDegree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
- About
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?
- Alumni
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
- Student Experience
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
- Center for Advancing Financial Education (Cafe)
- Faculty & Research
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
Volunteer Income Tax Assistance (VITA)
The Volunteer Income Tax Assistance (VITA) program at OSU offers free, accurate tax preparation for low- and moderate-income individuals while providing students with valuable hands-on experience. It’s a win-win, supporting financial literacy and empowering the community.
- Faculty
- Faculty Research
- Funded Research
- Research
- Companies & Recruiters
- Recruit & Hire
Access Students
Post jobs, internships, and find job-ready candidates.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focusDegree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
- Education & Training
- Sponsored Research & Consulting
- About
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?- The Dean
- College of Business Rankings
- Dean's Council of Excellence
- Advisory Councils
- Diversity, Equity & Inclusion
- Our People
- Strategic Plan
- Alumni
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
- Alumni Nominate
- Alumni Recognition
- Alumni Where We Are
- Business Gold
- Our Team
- Update Your Information
- Volunteer
- Student Experience
Biblio
, “Creating Brand Impressions with Packaging Designâ€, 91ÆÞÓÑ Consumer Behavior Interest Group. 2008.
, “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, AMA Winter Educators Conference. 2008.
, “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, presented at the 2008, 2008.
, “Directing Consumer Price Expectation through Package Designâ€, presented at the 2008, 2008.
, “Directing Consumer Price Expectation through Package Designâ€, 4th Annual Wine Business Research Conference. 2008.
, “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
, “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
, “The Marketing Canonâ€, Christian Albrechts Universität zu Kiel. 2008.
, “Product Design Researchâ€, University of New Mexico Anderson School of Management. 2008.
, “Communicating with Product Designâ€, Academy of Marketing Science Annual Conference. 2007.
, “Communicating with Product Designâ€, presented at the 2007, 2007.
, “How Design Influences Attitudes and Beliefs about Productsâ€, Academy of Marketing Science Annual Conference. 2007.
, “How Design Influences Attitudes and Beliefs about Productsâ€, presented at the 2007, 2007.
, “Marketing Major Overviewâ€, Marketing major to prospective OSU students, parents, and transfer students. 2007.
, “Reading between the Lines: Implementing Visual Fluency in Writingâ€, 91ÆÞÓÑ Writing Intensive Course Seminar Series. 2007.
, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluencyâ€, University of 91ÆÞÓÑ - 91ÆÞÓÑ Platypus Seminar. 2007.
, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, AMA Winter Educators’ Conference. 2006.
, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, presented at the 2006, 2006.
, “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, AMA Winter Educators’ Conference. 2006.
, “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, presented at the 2006, 2006.
, “Sports Products: On and Off the Fieldâ€, University of San Diego College of Business. 2006.
, “Information Requirements of Marketing Academics and Practitionersâ€, Graduate Information Management and Library Science Students. 2003.
, “The Impact of Dedicated NPD Resources on Firm Financial Performanceâ€, presented at the 2002, 2002.
, “The Impact of Dedicated NPD Resources on Firm Financial Performanceâ€, Marketing Science Institute (MSI) Winter Conference. 2002.
, “The Marketing Canonâ€, Appalachian State University Graduate School of Business. 2002.
, “Everyday Knowledge about Visual Persuasionâ€, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
, “Everyday Knowledge about Visual Persuasionâ€, presented at the 2000, 2000.
