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2014
R. Reynolds-McIlnay, “Auditory Feedback and the Online Shopping Experienceâ€, Association for Consumer Research Conference. Baltimore, MD, 2014.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Placeâ€, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacyâ€, Design Management Institute Conference. London, UK, 2014.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuaryâ€, ACR North American Conference. Baltimore, 2014.
J. Gentry, Phillips, L., and Barnhart, M., “Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extendedâ€, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
W. Kang and Montoya, M., “The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisionsâ€, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind ofâ€, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Familyâ€, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identityâ€, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoptionâ€, Marketing Science Conference. Atlanta, GA, 2014.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
C. Bee and Neubaum, D., “The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business Systemâ€, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Studyâ€, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systemsâ€, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sportsâ€, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sportâ€, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sportâ€, New York, NY: , 2014, pp. 89-108.
2015
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displaysâ€, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
A. Watson and Turri, A. M., “Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?â€, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Designâ€, presented at the 2015, 2015, p. 259--259.
C. Toombs, “Dulse Commercializationâ€, Salem Rotary. Salem 91ÆÞÓÑ, 2015.
J. King, “Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logicsâ€, Entrepreneurship Research Journal, 2015.
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Productsâ€, AMA Winter Educator's Conference. San Antonio, TX, 2015.
M. Barnhart, “Marketing Services to Older Consumersâ€, Western Regional International Health Conference. Eugene, OR, 2015.
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentationâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Adsâ€, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Familyâ€, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
M. Barnhart, “Round Table panelist - The future of research in eldercareâ€, North American Association for Consumer Research Conference. New Orleans, 2015.
2016
A. Rumpakis, Bee, C., and Lee, J., “Collegiate Athletic Rebranding: Transforming the Visual Identity of 91ÆÞÓÑâ€, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Toombs, “Commercialization of university technologiesâ€, 91ÆÞÓÑ Vista Club. MU, 2016.
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Familyâ€, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
F. Veltri and Moody, R., “An exploration of where social media marketing is taught across the university campus.â€, in Marketing Educators Association, Denver, CO, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCTâ€, Consumer Culture Theory 2016. Lille, France, 2016.
F. Veltri, Miller, J., Presley, R., and Charlton, A., “The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.â€, in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possessionâ€, Advances in Consumer Research, 44. Berlin, Germany, 2016.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possessionâ€, Advances in Consumer Research, vol. 44, 2016.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Marketsâ€, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Marketsâ€, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., “Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaignâ€, Nutrients, vol. 8, no. 9, 2016.
M. Van Order, Shifters: Corporate Investing And Disruptive Change. Corvallis, 91ÆÞÓÑ: , 2016, p. 100.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rockâ€, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.â€, in Marketing Educators Association, Denver, CO, 2016.
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displaysâ€, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketersâ€, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
F. Veltri and Moody, R., “Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?â€, presented at the 2017, 2017.
M. Barnhart and Huff, A., “Assembling Safety in an Armed Americaâ€, Speaker Series. Melbourne, Australia, 2017.
A. Huff and Barnhart, M., “Assembling Safety in an Armed Americaâ€, 91ÆÞÓÑ Marketing Research Symposium. Eugene, 91ÆÞÓÑ, 2017.
R. Reynolds-McIlnay, “Auditory Feedback and the Shopping Experienceâ€, ACRA Annual Conference. Bloomington, MN, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.

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