Export 458 results:
Filters: Keyword is Marketing  [Clear All Filters]
2014
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Familyâ€, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identityâ€, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoptionâ€, Marketing Science Conference. Atlanta, GA, 2014.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choiceâ€, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
C. Bee and Neubaum, D., “The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business Systemâ€, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Studyâ€, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systemsâ€, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sportsâ€, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sportâ€, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sportâ€, New York, NY: , 2014, pp. 89-108.
2013
S. Im, Montoya, M., and Workman, J., “Antecedents and Consequences of Creativity in Product Innovation Teamsâ€, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experienceâ€, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Functionâ€, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcareâ€, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., “The Connubial Relationship between Market Orientation and Entrepreneurial Orientationâ€, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentionsâ€, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivationâ€, Journal of Consumer Research, 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Designâ€, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Designâ€, Consumer Culture Theory. Tucson, 2013.
J. King, “Helpful & Safe vs Useless & Dangerousâ€, Its in the Bag. OSU-Cascades, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practiceâ€, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practiceâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Living and Leaving Brand Communityâ€, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycottsâ€, in Society of Consumer Psychology, 2013.
J. McAlexander and DuFault, B., “Our Scientific Heritageâ€, ACR North American Conference. Chicago, 2013.
N. Dawar and Stornelli, J., “Rebuilding the Relationship Between Manufacturers and Retailersâ€, MIT Sloan Management Review, 2013.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messagesâ€, Journal of Marketing Communications, 2013.
M. Puzakova, Kwak, H., and Taylor, C. R., “The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributesâ€, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarcticaâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoingsâ€, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensembleâ€, Journal of Consumer Research, 2013.
2012
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,â€, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approachâ€, Journal of Retailing, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approachâ€, Journal of Retailing, 2012.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influencesâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policyâ€, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Ratchford and Barnhart, M., “Development and Validation of the Technology Adoption Propensity (TAP) Indexâ€, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideasâ€, Consumer Culture Theory International Conference. Oxford University, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personalityâ€, 2012.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertisingâ€, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoymentâ€, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressionsâ€, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressionsâ€, Journal of Services Marketing, 2012.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhoodâ€, Association for Consumer Research. Vancouver, 2012.
2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journeyâ€, Market Research Association Conference. Las Vegas, NV, 2011.
M. Montoya, Massey, A. P., and Lockwood, N. S., “3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performanceâ€, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Careâ€, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Careâ€, Association for Consumer Research. St Louis, 2011.
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movementâ€, Association for Consumer Research. St Louis, 2011.

Pages