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2018
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., β€œPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., β€œAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., β€œConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., β€œConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., β€œConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
2016
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., β€œSisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
2015
J. McAlexander, Koenig, H., and DuFault, B., β€œMillennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
2014
J. McAlexander, Koenig, H., and DuFault, B., β€œAdvancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and DuFault, B., β€œBorderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
J. McAlexander, β€œConsuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., β€œThe Marketization of Religion: Field, Capital, and Consumer Identity”, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
2013
J. McAlexander and DuFault, B., β€œLeaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., β€œLeaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, β€œLiving and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and DuFault, B., β€œOur Scientific Heritage”, ACR North American Conference. Chicago, 2013.
J. McAlexander and DuFault, B., β€œA Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
2012
J. McAlexander and Koenig, H., β€œBuilding Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and DuFault, B., β€œGenius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
2011
J. McAlexander, β€œ20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, β€œWhere are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2010
J. McAlexander, β€œBuilding Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
J. McAlexander, β€œCommunitas Interruptus”, European Advances in Consumer Research. 2010.
J. McAlexander and Koenig, H., β€œContextual Influences: Building Brand Community in Large and Small Colleges”, Journal of Marketing for Higher Education, 2010.
2009
J. McAlexander, Nelson, R., and Bates, C., β€œDeveloping an Entreprenuerial Education in a Residential College: An Exploratory Case Study”, New England Journal of Entrepreneurship, pp. 49-62, 2009.
2007
H. Koenig and McAlexander, J., β€œAlumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., β€œTranscendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., β€œBuilding the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., β€œClaiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., β€œBrand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, β€œHOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, β€œHOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., β€œBuilding a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
2003
H. Koenig and McAlexander, J., β€œBuilding the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, β€œListening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., β€œLoyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., β€œBuilding Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., β€œThe Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., β€œIntercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
2001
J. McAlexander, β€œEthnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and Koenig, H., β€œUniversity Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
2000
J. McAlexander, Fushimi, K., and Schouten, J., β€œA Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, β€œA Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
1999
J. McAlexander, β€œThe Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
1998
E. N. Hansen, Fletcher, R., and McAlexander, J., β€œSustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1997
J. McAlexander and Hansen, E., β€œDemand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, β€œMarketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., β€œRetailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., β€œSite Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1996
J. McAlexander and Hansen, E., β€œHome Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., β€œInterpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.

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