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2023
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilizationâ€, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
2022
M. Barnhart and Huff, A., “Arming Teachers - An Effective Security Measure or False Sense of Security?â€, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cupsâ€, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideologyâ€, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideologyâ€, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart, Huff, A., and Scott, I., “The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defenseâ€, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., “Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertisingâ€. Chicago, IL, 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., “Platformization of American Gun Cultureâ€, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canadaâ€, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problemsâ€, Journal of Business Research, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Productsâ€. 2022.
2021
A. Huff and Barnhart, M., “How Marketing Can UNRAVEL Wicked Social Problemsâ€, in Marketing & Public Policy Conference - American Marketing Association, 2021.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Politication of Objects: Meaning Making and Materiality in the US Cannabis Marketâ€, Journal of Consumer Research, 2021.
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Marketâ€, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
2020
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Everâ€, 2020.
2019
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearmsâ€, Consumer Culture Theory 2019. Montreal, Canada, 2019.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearmsâ€, in Consumer Culture Theory Consortium, 2019.
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shootingâ€, 2019.
A. Huff and Barnhart, M., “Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studiesâ€, New York: , 2019.
A. Huff and Barnhart, M., “How a "Missing" Movement Made Gun Control a Winning Issueâ€, 2019.
M. Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchersâ€, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchersâ€, Academy of Management Conference 2019. Boston, 2019.
M. Barnhart, Huff, A., and Scott, I., “Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendmentâ€, in Association for Consumer Research, 2019.
2018
A. Huff, Humphreys, A., and Wilner, S., “Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Marketâ€, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearmsâ€. Odense, Denmark, 2018.
A. Huff, Humphreys, A., and Wilner, S. J. S., “Legitimacy and the Politics of Thingsâ€, Consumer Culture Theory 2018. Odense, Denmark, 2018.
M. Barnhart and Huff, A., “Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Marketâ€, in Association for Consumer Research, 2018, vol. 46.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defenseâ€, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
A. Huff, “Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domainsâ€. Odense, Denmark, 2018.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Markâ€. 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketersâ€, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff and Barnhart, M., “Assembling Safety in an Armed Americaâ€, 91ÆÞÓÑ Marketing Research Symposium. Eugene, 91ÆÞÓÑ, 2017.
M. Barnhart and Huff, A., “Assembling Safety in an Armed Americaâ€, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studiesâ€, Gun Studies Symposium. University of Arizona, 2017.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Fieldâ€, Consumer Culture Theory 2017. Anaheim, CA, 2017.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meaningsâ€, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
2016
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Familyâ€, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCTâ€, Consumer Culture Theory 2016. Lille, France, 2016.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Marketsâ€, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Marketsâ€, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rockâ€, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
2015
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Productsâ€, AMA Winter Educator's Conference. San Antonio, TX, 2015.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Familyâ€, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
2014
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacyâ€, Design Management Institute Conference. London, UK, 2014.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind ofâ€, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Familyâ€, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
2013
A. Huff and Cotte, J., “Complexities of consumption: The case of childcareâ€, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.

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