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1996
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
H. Koenig, “Marketing Research: An Overview”, 91 Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
1997
X. M. Song, Montoya, M., and Schmidt, J. B., “Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives”, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., “Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain”, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
X. M. Song, Montoya, M., and Schmidt, J. B., “The Role of Marketing in Developing Successful New Products in South Korea And Taiwan”, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1998
X. M. Song and Montoya, M., “Critical Development Activities for Really New versus Incremental Products”, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
M. Montoya, Massey, A. P., and Clapper, D., “On-Line Focus Groups: Conceptual Issues and A Research Tool”, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1999
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
M. Montoya and Calantone, R., “A Model for Segment Selection in Industrial Product-Markets”, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
2000
M. Montoya and O'Driscoll, T., “Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
S. Kim, “A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan”, AMA Winter Marketing Educators’ Conference. San Antonio, TX, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
M. Montoya and O'Driscoll, T., “From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., “From the User Interface to the Customer Interface: Results from a Global Experiment”, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
D. Gobeli, Mishra, C., and Koenig, H., “Impact of R&D on Performance”, Financial Management Association Conference. Seattle, WA, 2000.
M. Elton, “International Marketing”, Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.
M. Elton, “Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs”, Several Chamber of Commerce type groups including, Kiwanis and Rotary. 2000.
2001
U. Orth, “The communicators’ role in promoting organically grown products”, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, “Contemporary Marketing Research”, Presentation to 91 Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., “Cultural Perceptions of Task-Technology Fit”, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.
M. V. Tatikonda and Montoya, M., “De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit”, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
D. Gobeli and Koenig, H., “Enhancing Technology Management Through Alliances”, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., “Enhancing the E-Business Value Sequence Through R&D”, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
X. M. Song and Montoya, M., “An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development”, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Food Safety and HACCP Challenges in School Foodservice”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
M. Montoya, Massey`, A. P., and Song, M., “Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams”, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.
M. V. Tatikonda and Montoya, M., “The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development”, Management Science, vol. 47, no. 1, pp. 151-172, 2001.
S. Kim, “Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships”, Winter AMA Marketing Educators’ Conference. 2001.
S. Kim, Stump, R. L., and Joshi, A., “A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships”, IMP conference on Industrial Marketing. Bergen, Norway, 2001.
J. B. Schmidt, Montoya, M., and Massey, A., “New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams”, Decision Sciences, vol. 32, no. 4, pp. 575-601, 2001.
U. Orth, “Psychographic Segmentation of Visitors to Southern Moravia.”, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.

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