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2000
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasionâ€, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasionâ€, presented at the 2000, 2000.
2002
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performanceâ€, presented at the 2002, 2002.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performanceâ€, Marketing Science Institute (MSI) Winter Conference. 2002.
K. Malkewitz, “The Marketing Canonâ€, Appalachian State University Graduate School of Business. 2002.
2003
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performanceâ€, 2003.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitionersâ€, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tacticsâ€, 2003.
2004
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectivenessâ€, 2004.
2006
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, presented at the 2006, 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, AMA Winter Educators’ Conference. 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, presented at the 2006, 2006.
K. Malkewitz, “Sports Products: On and Off the Fieldâ€, University of San Diego College of Business. 2006.
2007
K. Malkewitz, “Communicating with Product Designâ€, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “Communicating with Product Designâ€, presented at the 2007, 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Productsâ€, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Productsâ€, presented at the 2007, 2007.
K. Malkewitz, “Marketing Major Overviewâ€, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writingâ€, 91ÆÞÓÑ Writing Intensive Course Seminar Series. 2007.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluencyâ€, University of 91ÆÞÓÑ - 91ÆÞÓÑ Platypus Seminar. 2007.
2008
K. Malkewitz, “Creating Brand Impressions through Package Designâ€, University of 91ÆÞÓÑ â€“ 91ÆÞÓÑ Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Designâ€, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Designâ€, 91ÆÞÓÑ Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, AMA Winter Educators Conference. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, presented at the 2008, 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Designâ€, presented at the 2008, 2008.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Designâ€, 4th Annual Wine Business Research Conference. 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressionsâ€, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
K. Malkewitz, “The Marketing Canonâ€, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “Product Design Researchâ€, University of New Mexico Anderson School of Management. 2008.
2009
K. Malkewitz, “Building Your Killer Business Planâ€, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problemsâ€, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, “An Ex- Expatriate’s Experiencesâ€, University of 91ÆÞÓÑ. 2009.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Loveâ€, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industryâ€, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industryâ€, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “Overview of Wine Researchâ€, OSU Food Science and Technology. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacyâ€, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacyâ€, presented at the 2009, 2009.
2010
K. Malkewitz, “Can You Judge a Book by Its Cover?â€, 91ÆÞÓÑ Wine Symposium. 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routesâ€, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routesâ€, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routesâ€, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertisingâ€, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertisingâ€, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertisingâ€, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war newsâ€, Journal of Current Issues and Research in Advertising, 2010.

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