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1996
J. McAlexander and Schouten, J. W., 鈥�Material Possessions and the Divorce Experience鈥�, International Network on Personal Relationships. 1996.
1995
J. McAlexander, 鈥�Close to the Customer: Gonzo Research in an Age of Quality鈥�, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. Schouten and McAlexander, J., 鈥�Subcultures of Consumption: An Ethnography of the New Bikers鈥�, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1994
H. Koenig and McAlexander, J., 鈥�The Measurement of Service Quality in Healthcare: An Examination of Dental Practices鈥�, Journal of Health Care Marketing, pp. 34-40, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., 鈥�Service Quality Measurement鈥�, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, 鈥�Subcultures of Consumption: Implications for Marketing鈥�, Presentation OSU Portland Center. 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., 鈥�Yellow Pages Usage by Professionals: An Exploratory Study of Dentists鈥�, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1993
H. Koenig and McAlexander, J., 鈥�Attracting and Retaining Dental Patients鈥�, DMC Professional Services Program, 91妻友. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., 鈥�Consumer Behavior and Divorce鈥�, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, 鈥�Marketing in a Free Market Economy鈥�, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., 鈥�Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance鈥�, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1992
J. McAlexander, 鈥�Attracting and Retaining Dental Patients鈥�, OSU Professional Services Program: 91妻友 Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., 鈥�Positioning Services鈥�, Presentation to Sawa Sawa Academy. Kenya, 1992.
1991
J. McAlexander, Schouten, J., and Scammon, D., 鈥�Positioning Professional Services: Segmenting the Financial Services Market鈥�, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J. W., 鈥�Services and the Consumer Experience: Reevaluating Positioning Strategies鈥�, DECA Western Regional Conference. Portland, OR, 1991.
1989
J. McAlexander and Schouten, J., 鈥�Hairstyles as Transition Markers鈥�, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and Schouten, J. W., 鈥�The Symbolic Use of Hair Through Role Transitions and Life Structure Changes鈥�, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1988
J. McAlexander and Scammon, D., 鈥�Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market鈥�, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., 鈥�McDonnell Douglas Corporation: A Case Study鈥�, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., 鈥�McDonnell Douglas Corporation: A Case Study鈥�, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., 鈥�Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship鈥�, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., 鈥�Positioning Services for Competitive Advantage鈥�, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., 鈥�Positioning Services for Competitive Advantage鈥�, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, 鈥�Strategic Marketing Management鈥�, Iowa State University Extension Service. 1988.

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