Export 458 results:
Filters: Keyword is Marketing  [Clear All Filters]
2002
S. Kim, Stump, R. L., and Oh, C., “Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Cultureâ€, Multicultural Marketing Conference. Valencia, Spain, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., “School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programsâ€, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
S. Kim, Kim, H., and Yamada, T., “Search and Collaboration: A Two-sided Buying Behavior in High Technology Marketsâ€, Winter AMA Marketing Educators’ Conference. 2002.
2001
U. Orth, “The communicators’ role in promoting organically grown productsâ€, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, “Contemporary Marketing Researchâ€, Presentation to 91ÆÞÓÑ Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., “Cultural Perceptions of Task-Technology Fitâ€, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.
M. V. Tatikonda and Montoya, M., “De l’intégration des perspectives opérationnelles et marketing sur l’innovation produitâ€, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
D. Gobeli and Koenig, H., “Enhancing Technology Management Through Alliancesâ€, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., “Enhancing the E-Business Value Sequence Through R&Dâ€, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiencesâ€, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
X. M. Song and Montoya, M., “An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Developmentâ€, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Food Safety and HACCP Challenges in School Foodserviceâ€, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
M. Montoya, Massey`, A. P., and Song, M., “Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teamsâ€, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.
M. V. Tatikonda and Montoya, M., “The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Developmentâ€, Management Science, vol. 47, no. 1, pp. 151-172, 2001.
S. Kim, “Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor †Supplier Relationshipsâ€, Winter AMA Marketing Educators’ Conference. 2001.
S. Kim, Stump, R. L., and Joshi, A., “A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationshipsâ€, IMP conference on Industrial Marketing. Bergen, Norway, 2001.
J. B. Schmidt, Montoya, M., and Massey, A., “New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teamsâ€, Decision Sciences, vol. 32, no. 4, pp. 575-601, 2001.
U. Orth, “Psychographic Segmentation of Visitors to Southern Moravia.â€, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
A. P. Massey, Montoya, M., and Brown, S., “Reaping the Benefits of Innovative IT: The Long and Winding Roadâ€, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
A. P. Massey, Montoya, M., and Holcom, K., “Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBMâ€, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educatorsâ€, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Supportâ€, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, “University Experiences, the Student-College Relationship, and Surveyâ€, Student Affairs Assessment Showcase, 91ÆÞÓÑ. Corvallis, OR, 2001.
2000
M. Montoya and O'Driscoll, T., “Applying Performance Support Technology in the Fuzzy Front End of NPDâ€, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumptionâ€, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
S. Kim, “A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japanâ€, AMA Winter Marketing Educators’ Conference. San Antonio, TX, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasionâ€, presented at the 2000, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasionâ€, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
M. Montoya and O'Driscoll, T., “From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPDâ€, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., “From the User Interface to the Customer Interface: Results from a Global Experimentâ€, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationshipsâ€, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
D. Gobeli, Mishra, C., and Koenig, H., “Impact of R&D on Performanceâ€, Financial Management Association Conference. Seattle, WA, 2000.
M. Elton, “International Marketingâ€, Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting businessâ€, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting businessâ€, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting businessâ€, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.
M. Elton, “Presentation to Chambers of Commerce/Kiwanis/Rotary Clubsâ€, Several Chamber of Commerce type groups including, Kiwanis and Rotary. 2000.
1999
J. McAlexander, “The Branding of An Alumni Associationâ€, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
M. Montoya and Calantone, R., “A Model for Segment Selection in Industrial Product-Marketsâ€, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equityâ€, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporationsâ€, Academy of International Business Conference. South Carolina, 1999.
1998
X. M. Song and Montoya, M., “Critical Development Activities for Really New versus Incremental Productsâ€, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysisâ€, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysisâ€, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
M. Montoya, Massey, A. P., and Clapper, D., “On-Line Focus Groups: Conceptual Issues and A Research Toolâ€, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Marketâ€, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1997
X. M. Song, Montoya, M., and Schmidt, J. B., “Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectivesâ€, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., “Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brainâ€, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UKâ€, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculumâ€, Presentation to delegation from Thailand. Corvallis, OR, 1997.

Pages