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2017
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed Americaâ€, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studiesâ€, Gun Studies Symposium. University of Arizona, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparisonâ€, Sustainability, vol. 9, 2017.
M. Montoya, Bala, H., and Massey, A. P., “The effects of process orientations on collaboration technology use and outcomes in product developmentâ€, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumptionâ€, in Association for Consumer Research, San Diego, California, 2017.
M. Barnhart and Mish, J., “Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSPâ€, Journal of Macromarketing, vol. 37, no. 1, 2017.
T. Montgomery, “Hospitality Industry Labor Shortage A Mixed?Methods Investigationâ€, 2017.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environmentsâ€, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
M. Hall and Hyodo, J., “I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfactionâ€, Society for Consumer Psychology. Dallas, Texas, 2017.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Fieldâ€, Consumer Culture Theory 2017. Anaheim, CA, 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfactionâ€, Association for Consumer Research Conference. 45. San Diego, California, 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfactionâ€, Mittelstaedt Symposium. 2017.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meaningsâ€, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Timesâ€, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
2018
N. Brown, “Behind the Scenes With Nikki Brown Business and Marketing Instructorâ€. Corvallis, OR, 2018.
J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, “Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?â€, in Association for Consumer Research, 2018.
A. Klotz, Bolino, M. C., Song, H., and Stornelli, J., “Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behaviorâ€, Journal of Organizational Behavior, vol. 39, no. 5, pp. 629-647, 2018.
A. Huff, Humphreys, A., and Wilner, S., “Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Marketâ€, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearmsâ€. Odense, Denmark, 2018.
D. K. Aiken, Bee, C., and Walker, N., “From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumptionâ€, Journal of Business Research, vol. 87, pp. 69-79, 2018.
A. Watson, Zank, G., and Turri, A. M., “I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennialsâ€, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
M. Hall and Hyodo, J., “If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumptionâ€, Association for Consumer Research Conference. 46. Dallas, Texas, 2018.
A. Huff, Humphreys, A., and Wilner, S. J. S., “Legitimacy and the Politics of Thingsâ€, Consumer Culture Theory 2018. Odense, Denmark, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cyclesâ€, Western 91ÆÞÓÑ University Academic Excellence Showcase. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cyclesâ€, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycleâ€, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycleâ€, presented at the 2018, 2018.
N. Brown, “Meeting Students Where They Areâ€. Corvallis, OR, 2018.
M. Barnhart and Huff, A., “Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Marketâ€, in Association for Consumer Research, 2018, vol. 46.
H. Nakayama, Shimada, Y., Zang, L., Terasawa, M., Nishiura, K., Matsuda, K., Toombs, C., Langdon, C., and Nishimura, N., “Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Modelsâ€, Nutrients, vol. 10, no. 10, 2018.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defenseâ€, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
A. Huff, “Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domainsâ€. Odense, Denmark, 2018.
A. Watson, “Symbiotic Fashion and Emergent Identity: A Theoretical Modelâ€, in University of Southern Denmark, Odense, 2018, p. 50.
A. Watson, “The Symbiotic Fashion and Emergent Identity Modelâ€, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
N. Brown, “Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Courseâ€, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.
N. Brown, “Through A Student's Eyes: A Deep Dive Into Online Learningâ€, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
N. Brown, “Using Company Case Studies in the Online Classroomâ€, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Markâ€. 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviorsâ€, Sport Marketing and Sponsorship Conference. 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviorsâ€, presented at the 2018, 2018.
2019
A. Kaliyamurthy and Schau, H., “The algorithmic gaze shaping consumptionâ€, Association for Consumer Research. 2019.
A. Kaliyamurthy and Schau, H., “Algorithms in practiceâ€, Consumer Culture Theory Conference. 2019.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearmsâ€, Consumer Culture Theory 2019. Montreal, Canada, 2019.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearmsâ€, in Consumer Culture Theory Consortium, 2019.
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shootingâ€, 2019.
J. Stornelli, Pereira, B., and Vann, R. J., “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuitâ€, Journal of Consumer Psychology, 2019.
T. - Y. Tung, Burns, L., and Koenig, H., “Choice Overload and Online Approach Behaviorâ€, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
C. Murnieks, Arthurs, J., Cardon, M. S., Farah, N., Stornelli, J., and Haynie, J. M., “Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustionâ€, Journal of Business Venturing, 2019.
A. Huff and Barnhart, M., “Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studiesâ€, New York: , 2019.

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