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2008
K. Malkewitz, “The Marketing Canonâ€, Christian Albrechts Universität zu Kiel. 2008.
J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"â€, Journal of Sport Management, no. 6, 2008.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensembleâ€, North American Association for Consumer Research. San Francisco, CA, 2008.
K. Malkewitz, “Product Design Researchâ€, University of New Mexico Anderson School of Management. 2008.
F. Veltri, Miller, J., and Gillentine, J., “Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?â€, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
J. King, “Untitledâ€, American Marketing Association. San Diego, CA, 2008.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensembleâ€, Consumer Culture Theory Conference. 2008.
2009
K. Malkewitz, “Building Your Killer Business Planâ€, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
M. Montoya, Massey, A. P., Hung, C., and Crisp, B., “Can you Hear Me Now? Communication in Virtual Product Development Teamsâ€, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.
A. Stokes, Turri, A., and Tangari, A., “Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentionsâ€, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.
F. Veltri, Miller, J., and Harris, A., “Club sport national tournament: Economic impact of a small event on a mid-size communityâ€, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
J. McAlexander, Nelson, R., and Bates, C., “Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Studyâ€, New England Journal of Entrepreneurship, pp. 49-62, 2009.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problemsâ€, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, “An Ex- Expatriate’s Experiencesâ€, University of 91ÆÞÓÑ. 2009.
J. Murray, Bui, M., and Stokes, A., “Explaining Obesity: An Inquiry into the Lives of the Obeseâ€, Association for Consumer Research. Duluth, MN, 2009.
J. B. Schmidt, Sarangee, K., and Montoya, M., “Exploring New Product Development Project Review Practicesâ€, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Loveâ€, Baker Scholars Distinguished Speaker Series. 2009.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensembleâ€, in Association for Consumer Research, 2009, vol. 36.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industryâ€, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industryâ€, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “Overview of Wine Researchâ€, OSU Food Science and Technology. 2009.
D. Knuff, “Psychology of Salesâ€, Best Practices Seminar. Bend, 91ÆÞÓÑ, 2009.
M. Puzakova, Kwak, H., Andras, T. Larsen, and Zinkhan, G. M., “The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Marketâ€, Academy of Marketing Science Annual Conference. Baltimore, MD, 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacyâ€, presented at the 2009, 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacyâ€, AMA Winter Educators Conference. 2009.
J. King, “Untitledâ€, Academy of Marketing Science. Portland, OR, 2009.
D. Knuff and Shinderman, M., “Why Consumers Buy Greenâ€, It's in the Bag. OSU-Cascades, 2009.
2010
J. McAlexander, “Building Communities of Affinityâ€, Western Region CASE conference. Portland OR, 2010.
K. Malkewitz, “Can You Judge a Book by Its Cover?â€, 91ÆÞÓÑ Wine Symposium. 2010.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., “Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.â€, Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
J. McAlexander, “Communitas Interruptusâ€, European Advances in Consumer Research. 2010.
M. Montoya, Massey, A. P., and Khatri, V., “Connecting IT Service Operations to Service Marketing Practicesâ€, Decision Sciences, vol. 26, no. 4, pp. 65-85, 2010.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Collegesâ€, Journal of Marketing for Higher Education, 2010.
C. Bee and Havitz, M. E., “Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Contextâ€, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routesâ€, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routesâ€, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routesâ€, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertisingâ€, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertisingâ€, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertisingâ€, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War Newsâ€, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war newsâ€, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war newsâ€, Journal of Current Issues and Research in Advertising, 2010.
A. Stokes and Murray, J. B., “An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspectiveâ€, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.
M. Puzakova, Kwak, H., and Andras, T. Larsen, “Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russiaâ€, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.
A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?â€, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journeyâ€, Market Research Association Conference. Las Vegas, NV, 2011.
M. Montoya, Massey, A. P., and Lockwood, N. S., “3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performanceâ€, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Careâ€, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Careâ€, Association for Consumer Research. St Louis, 2011.

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