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2005
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Australia, 2005.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Sydney Australia, 2005.
A. P. Massey, Montoya, M., and O'Driscoll, T., “Human Performance Technology and Knowledge Management: A Case Studyâ€, Performance Improvement Quarterly, vol. 18, no. 2, pp. 37-55, 2005.
R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Categoryâ€, New York, NY: , 2005, pp. 179-190.
2006
G. B. Voss, Montoya, M., and Voss, Z., “Aligning Innovation with Market Characteristicsâ€, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
D. Knuff, “Anecdotal Hearsayâ€, American Marketing Association. Tampa, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancementâ€, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subcultureâ€, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?â€, presented at the 2006, 2006.
S. Kim and Hsieh, P. - H., “Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approachâ€, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, AMA Winter Educators’ Conference. 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectivenessâ€, presented at the 2006, 2006.
C. Bee and Kahle, L., “Relationship Marketing in Sports: A Functional Approachâ€, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.
D. E. Sprott, Spangenberg, E. R., Knuff, D., and Devezer, B., “Self-prediction and patient health: Influencing health-related behaviors through self-prophecyâ€, Medical Science Monitor, vol. 12, no. 5, pp. RA85-91, 2006.
K. Malkewitz, “Sports Products: On and Off the Fieldâ€, University of San Diego College of Business. 2006.
D. Knuff and Perkins, A., “Understanding Self-Prophecyâ€, Association for Consumer Research. Orlando, 2006.
A. P. Massey and Montoya, M., “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Useâ€, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.
2007
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitmentâ€, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
K. Malkewitz, “Communicating with Product Designâ€, presented at the 2007, 2007.
K. Malkewitz, “Communicating with Product Designâ€, Academy of Marketing Science Annual Conference. 2007.
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europeâ€, European Journal of Marketing, vol. 41, no. 3/4, 2007.
D. Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., “Examining the Question-Behavior Effect Using the Implicit Association Testâ€, ACR. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Productsâ€, presented at the 2007, 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Productsâ€, Academy of Marketing Science Annual Conference. 2007.
M. Barnhart and Penaloza, D. Lisa, “Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Researchâ€, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Elton, “Marketing Commodities: Building and Maintaining Brand Strengthâ€, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
K. Malkewitz, “Marketing Major Overviewâ€, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writingâ€, 91ÆÞÓÑ Writing Intensive Course Seminar Series. 2007.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Indexâ€, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Indexâ€, Winter Educators' Conference. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Communityâ€, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
D. Knuff, “Understanding the Self-Prophecy Phenomenonâ€, European Association for Consumer Research. Milan, 2007.
D. Knuff, “Untitledâ€. Brig, Switzerland, 2007.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Contextâ€, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluencyâ€, University of 91ÆÞÓÑ - 91ÆÞÓÑ Platypus Seminar. 2007.
2008
A. Stokes and Jensen, T. D., “Consumers' (Dis)Use of the Nutrition Facts Panelâ€, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
K. Malkewitz, “Creating Brand Impressions through Package Designâ€, University of 91ÆÞÓÑ â€“ 91ÆÞÓÑ Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Designâ€, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Designâ€, 91ÆÞÓÑ Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, presented at the 2008, 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Developmentâ€, AMA Winter Educators Conference. 2008.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Designâ€, 4th Annual Wine Business Research Conference. 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Designâ€, presented at the 2008, 2008.
M. Elton, “Ehtics in Advertising: The Unilever case studyâ€, Friday Forum. Corvallis, 91ÆÞÓÑ, 2008.
M. Elton, “Ethics in Advertising: The Unilever case studyâ€, Special Topics: Ethics in Advertising. Corvallis, 91ÆÞÓÑ, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressionsâ€, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressionsâ€, Journal of Marketing, 2008.
A. Stokes and Turri, A., “The Impact of Eco-Labeling on Consumer Perceptionsâ€, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.

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