Export 74 results:
Filters: Author is McAlexander,Jim and Keyword is Marketing  [Clear All Filters]
1988
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Marketâ€, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Studyâ€, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Studyâ€, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationshipâ€, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantageâ€, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantageâ€, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, “Strategic Marketing Managementâ€, Iowa State University Extension Service. 1988.
1989
J. McAlexander and Schouten, J., “Hairstyles as Transition Markersâ€, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changesâ€, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1991
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Marketâ€, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategiesâ€, DECA Western Regional Conference. Portland, OR, 1991.
1992
J. McAlexander, “Attracting and Retaining Dental Patientsâ€, OSU Professional Services Program: 91ÆÞÓÑ Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., “Positioning Servicesâ€, Presentation to Sawa Sawa Academy. Kenya, 1992.
1993
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patientsâ€, DMC Professional Services Program, 91ÆÞÓÑ. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorceâ€, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, “Marketing in a Free Market Economyâ€, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performanceâ€, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1994
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practicesâ€, Journal of Health Care Marketing, pp. 34-40, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurementâ€, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, “Subcultures of Consumption: Implications for Marketingâ€, Presentation OSU Portland Center. 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentistsâ€, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1995
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Qualityâ€, Presentation to the Portland Rotary Club. Portland, OR, 1995.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikersâ€, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1996
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Resultsâ€, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplaceâ€, International Network on Personal Relationships. 1996.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experienceâ€, International Network on Personal Relationships. 1996.
1997
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UKâ€, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, “Marketing in the Graduate Curriculumâ€, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Productsâ€, Forest Products Society Meeting. Vancouver, B.C., 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practicesâ€, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1998
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Marketâ€, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
1999
J. McAlexander, “The Branding of An Alumni Associationâ€, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
2000
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumptionâ€, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationshipsâ€, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
2001
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiencesâ€, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Supportâ€, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
2002
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Communityâ€, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Researchâ€, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Explorationâ€, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
2003
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Settingâ€, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, “Listening to the Customerâ€, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Communityâ€, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiencesâ€, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyaltyâ€, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sailâ€, Faculty seminar. Australia, 2005.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancementâ€, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subcultureâ€, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
2007
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitmentâ€, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Communityâ€, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.

Pages