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College of Business

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1997

H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.

H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.

J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.

X. M. Song, Montoya, M., and Schmidt, J. B., “The Role of Marketing in Developing Successful New Products in South Korea And Taiwan”, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.

B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.

1996

J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.

J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.

H. Koenig, “Marketing Research: An Overview”, 91�� Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.

J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.

1995

J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.

H. Koenig, “Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?”, Western Marketing Educators' Association Conference. San Diego, CA, 1995.

H. Koenig, “Marketing ” Beyond the Spit”, Llama Association of North America Expo and Conference. Boise, ID, 1995.

J. R. Brown, Johnson, J. L., and Koenig, H., “Measuring the sources of marketing channel power: A comparison of alternative approaches”, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.

J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.

1994

M. Montoya and Calantone, R., “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.

H. Koenig, “Evaluating Formal Student Writing”, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.

D. O. Kaldenberg, Koenig, H., and Becker, B. W., “Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.

H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.

H. Koenig and Kleinsorge, I., “Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems”, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.

J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.

J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.

H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.

B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.

1993

H. Koenig, “Antecedents of Power in a Channel of Distribution”, AMA Winter Educators' Conference. Newport Beach, CA, 1993.

D. J. Brown and Koenig, H., “Applying Total Quality Management to Business Education”, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.

H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, 91��. Corvallis, OR, 1993.

J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.

J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.

J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.

H. Koenig and Friese, S., “Shopping for Trouble: Experiences of Compulsive Buyers”, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.

1992

J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: 91�� Dental Services. Corvallis, OR, 1992.

J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.

1991

J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.

J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.

H. Koenig and Kleinsorge, I., “The Silent Customers: Measuring Customer Satisfaction in Nursing Homes”, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.

1990

H. Koenig, “An Introduction to LISREL”, Presentation to the College of Business Faculty. Corvallis, OR, 1990.

H. Koenig, “One Step Toward Better Understanding Channel Relationships: Tie Strength”, AMA Winter Educators' Conference. Chicago, IL, 1990.

H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.

1989

J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.

H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.

H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.

J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.

1988

J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.

J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.

J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.

K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.

J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.

J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.

J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.

H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.

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