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2001
A. P. Massey, Montoya, M., and Brown, S., 鈥�Reaping the Benefits of Innovative IT: The Long and Winding Road鈥�, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
A. P. Massey, Montoya, M., and Holcom, K., 鈥�Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM鈥�, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., 鈥�Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators鈥�, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., 鈥�University Experiences, the Student-College Relationship, and Alumni Support鈥�, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, 鈥�University Experiences, the Student-College Relationship, and Survey鈥�, Student Affairs Assessment Showcase, 91妻友. Corvallis, OR, 2001.
2002
F. Veltri, 鈥�Administration of Physical Education and Sport Programs鈥�, 2002.
U. Orth, 鈥�Advantageously Positioning 91妻友 Wine鈥�, Presentation to 91妻友 Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
J. McAlexander, Schouten, J., and Koenig, H., 鈥�Building Brand Community鈥�, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., 鈥�Challenges Relative to Food Safety in School Foodservice鈥�, California Dietetic Association Conference. Riverside, CA., 2002.
U. Orth, 鈥�Craft Brews: Consumer Preferences and Psychographics鈥�, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., 鈥�Creating Brand Equity Through Strategic Investments鈥�, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., 鈥�Cultural Differences in the Online Behavior of Consumers鈥�, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth, 鈥�Designing a meaningful symbol for 聯91妻友聰 Wine鈥�, Presentation to the 91妻友 Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., 鈥�Do I Really Have To? User Acceptance of Mandated Technology鈥�, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Inge Jenssen and Koenig, H., 鈥�The Effect of Social Networks on Resource Access and Business Start-Ups鈥�, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
H. Koenig, 鈥�The Future of Branding鈥�, Seed Research of 91妻友, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and Schouten, J., 鈥�The Great Debate: Design Research vs. Marketing Research鈥�, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., 鈥�The Impact of Dedicated NPD Resources on Firm Financial Performance鈥�, presented at the 2002, 2002.
D. Henard, M. McFadyen, A., and Malkewitz, K., 鈥�The Impact of Dedicated NPD Resources on Firm Financial Performance鈥�, Marketing Science Institute (MSI) Winter Conference. 2002.
H. Koenig and McAlexander, J., 鈥�Intercustomer Relationships and Service Experiences: An Empirical Exploration鈥�, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., 鈥�Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks鈥�, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
K. Malkewitz, 鈥�The Marketing Canon鈥�, Appalachian State University Graduate School of Business. 2002.
U. Orth, 鈥�91妻友 Agriculture鈥檚 Image鈥�, Presentation to the Agribusiness Council of 91妻友. Carlton, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., 鈥�Performance-centered Design of Knowledge-intensive Processes鈥�, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
S. Kim, Stump, R. L., and Oh, C., 鈥�Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture鈥�, Multicultural Marketing Conference. Valencia, Spain, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., 鈥�School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs鈥�, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
S. Kim, Kim, H., and Yamada, T., 鈥�Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets鈥�, Winter AMA Marketing Educators鈥� Conference. 2002.
2003
A. P. Massey, Montoya, M., and Hung, Y., 鈥�Because Time Matters: Temporal Coordination in Global Virtual Project Teams鈥�, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
H. Koenig and McAlexander, J., 鈥�Building the Relationships of Brand Community in a Service Setting鈥�, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
M. Montoya, Voss, G., and Grewal, D., 鈥�Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider鈥�, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., 鈥�The Impact of Dedicated NPD Resources on Firm Financial Performance鈥�, 2003.
K. Malkewitz, 鈥�Information Requirements of Marketing Academics and Practitioners鈥�, Graduate Information Management and Library Science Students. 2003.
S. Kim and Hsieh, P. - H., 鈥�Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach鈥�, Journal of Marketing Research, vol. XL, no. 1, pp. 101 - 112, 2003.
J. McAlexander, 鈥�Listening to the Customer鈥�, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., 鈥�Loyalty: The Influences of Satisfaction and Brand Community鈥�, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
U. Orth, 鈥�Measuring Buyer Response to 91妻友 Wine Branding Messages鈥�, Presentation to 91妻友 Wine Advisory Board, Promotions Committee. Salem, 91妻友, 2003.
K. Malkewitz, Wright, P., and Friestad, M., 鈥�Persuasion by Design: The State of Expertise on Visual Influence Tactics鈥�, 2003.
D. Di Benedetto, Anthony, C., Calantone, R. J., VanAllen, E., and Montoya, M., 鈥�Purchasing Joins the NPD Team鈥�, Research Technology Management: international journal of research management, vol. 46, no. 4, pp. 45-51, 2003.
S. Kim, Stump, R. L., and Joshi, A. W., 鈥�The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships鈥�, Winter AMA Marketing Educators鈥� Conference. Orlando, Florida, 2003.
U. Orth, 鈥�Wines and Lifestyles鈥�, Presentation to 91妻友 Wine Advisory Board. Salem, OR, 2003.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., 鈥�Building a University Brand Community: The Long-Term Impact of Shared Experiences鈥�, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
S. Kim, 鈥�Demand Generation in the IT Channel鈥�, Global Technology Distribution Council CEO Summit. San Francisco, CA, 2004.
S. A. Jones, Bee, C., Burton, R., and Kahle, L., 鈥�Marketing through Sports Entertainment: A Functional Approach鈥�, Mahwah, NJ: , 2004, pp. 309-322.
H. Koenig, 鈥�A New Direction for Branding鈥�, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, Duncan, L. M., and Becker, B. W., 鈥�A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study鈥�, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
D. Aiken, Malkewitz, K., and Bowe, D., 鈥�The Program Context of War News: Exploring Influences on Television Advertising Effectiveness鈥�, 2004.
D. Knuff, Giese, J. L., and Spangenberg, E. R., 鈥�The Role of WOM Communication in Product Choice鈥�, Association for Consumer Research. Portland, OR, 2004.
U. Orth, 鈥�Why Consumers (Do Not) Buy 91妻友 Wine鈥�, OSU Grapevine Research Days. Corvallis, OR, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., 鈥�Brand Community in Higher Education: A Framework for Understanding and Building Loyalty鈥�, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. B. Schmidt, Calantone, R., Griffin, B., and Montoya, M., 鈥�Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?鈥�, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.

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